Strategy

Final Fantasy XIII

Bus drives 3.5 million Google queries

date

December 1, 2016

Title

Square Enix - Final Fantasy XIII

SUMMARY

Final Fantasy XIII Using a bus to drive awareness.

by

SHARE

project

Square Enix - Final Fantasy XIII

CATEGORY

Strategy

CLIENT

Square Enix

YEAR

NEXT

previous

WHAT WE DID:         
Announced the itinerary of a mobile, game-demo bus via social media, drawing thousands of fans to meet it and generating more than 3.5 MM Google hits in one day.
HOW WE DID IT:       
We found a bus. Branded it. Tricked out the interior for game demos. Then let the world we were coming via ?TWITTER?.
And come they did. Everywhere the bus went, fans were waiting to greet us, anxious to climb aboard for a sneak peak at the newest Final Fantasy release.
Word got around a lot faster than our terrestrially bound vehicle. Three and a half million queries about the bus and game were generated in a single day.
INSIGHT:                    
Final Fantasy fans would go just about anywhere for a sneak peek at the next iteration of the game. But what if they didn’t have to.
STRATEGY:                
Let’s bring the game to the fans. We’ll put it on a bus tricked out just for gamers, leak it’s location through social media, and let the spectacle unravel.
CREATIVE:                 
With less than 10 days heads up, we found a bus, branded it, had it custom-configured to hold a bunch of gaming stations, then put the word out through Facebook about where it would be pulling up next.
RESULTS:                   
They came, they played, they were completely jazzed, and they broadcast it all over social media like nobody’s business.
WHAT WE DID:         
Announced the itinerary of a mobile, game-demo bus via social media, drawing thousands of fans to meet it and generating more than 3.5 MM Google hits in one day.
HOW WE DID IT:       
We found a bus. Branded it. Tricked out the interior for game demos. Then let the world we were coming via ?TWITTER?.
And come they did. Everywhere the bus went, fans were waiting to greet us, anxious to climb aboard for a sneak peak at the newest Final Fantasy release.
Word got around a lot faster than our terrestrially bound vehicle. Three and a half million queries about the bus and game were generated in a single day.
INSIGHT:                    
Final Fantasy fans would go just about anywhere for a sneak peek at the next iteration of the game. But what if they didn’t have to.
STRATEGY:                
Let’s bring the game to the fans. We’ll put it on a bus tricked out just for gamers, leak it’s location through social media, and let the spectacle unravel.
CREATIVE:                 
With less than 10 days heads up, we found a bus, branded it, had it custom-configured to hold a bunch of gaming stations, then put the word out through Facebook about where it would be pulling up next.
RESULTS:                   
They came, they played, they were completely jazzed, and they broadcast it all over social media like nobody’s business.

Recommended for you

No items found.

date

December 1, 2016

Title

Square Enix - Final Fantasy XIII

SUMMARY

Final Fantasy XIII Using a bus to drive awareness.

by

SHARE

project

Square Enix - Final Fantasy XIII

CATEGORY

Strategy

CLIENT

Square Enix

YEAR

NEXT

previous