Event

Robin Hood

Black Eyed Peas: 6.9 million impressions and $12MM raised

date

December 1, 2016

Title

Robin Hood - Black Eyed Peas

SUMMARY

While Black Eyed Peas Rock, social media hums along. Multi-channel push behind concert raises awareness and $12 million.

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WHAT WE DID:         
Created 6.9 million total impressions online.  Garnered over 900 mentions in the press.  Raised over $12 million.
HOW WE DID IT:       
We hosted a concert in Central Park featuring the Black Eyed Peas and, through a big, tactical push on social media, invited New Yorkers to join the party. Over 50,000 people attended live with another 20,000 rocking out virtually. We used all of the above to educate New Yorkers about the poverty-fighting efforts of The Robin Hood Foundation and enlist their help.
And help they did. They raised the roof at the concert and, when all was said and done, had raised over $12 million dollars for foundation.
Concert in Central Park
Targeting Poverty in NYC
WHAT WE DID:         
Created 6.9 million total impressions online.  Garnered over 900 mentions in the press.  Raised over $12 million.
HOW WE DID IT:       
We hosted a concert in Central Park featuring the Black Eyed Peas and, through a big, tactical push on social media, invited New Yorkers to join the party. Over 50,000 people attended live with another 20,000 rocking out virtually. We used all of the above to educate New Yorkers about the poverty-fighting efforts of The Robin Hood Foundation and enlist their help.
And help they did. They raised the roof at the concert and, when all was said and done, had raised over $12 million dollars for foundation.
Concert in Central Park
Targeting Poverty in NYC

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date

December 1, 2016

Title

Robin Hood - Black Eyed Peas

SUMMARY

While Black Eyed Peas Rock, social media hums along. Multi-channel push behind concert raises awareness and $12 million.

by

SHARE

project

Robin Hood - Black Eyed Peas

CATEGORY

Event

CLIENT

Robin Hood

YEAR

NEXT

previous