Digital

Nascar 2014

Live Stream Launch

date

December 1, 2016

Title

Nascar 2014

SUMMARY

by

SHARE

project

Nascar 2014

CATEGORY

Digital

CLIENT

Deep Silver

YEAR

2014

NEXT

previous

Insight
Re-introduce the NASCAR videogame brand to an audience where gamers and NASCAR fans intersect.
Strategy
‍Kenwood set the strategy for repositioning the brand - giving it a new look, voice and millennial attitude. 
Creative
Those attributes were the foundation for developing the box art, television commercial and promo videos for the campaign.  The ad proved so popular with Tony Stewart’s sponsor, Bass Pro Shops, they played the spot in their stores, nationwide, as well as during the Daytona 500.  In a perfect meeting of art and commerce, the box cover art was featured in Le Book that same week.
Results
  • 65+ Different publications
  • Posters go up in Los Angeles, San Francisco, New York & Montreal
  • 1,400,000 Impressions
  • 10+ Countries
 
  • Kenwood’s Deep Silver set design for the live stream launch of Homefront results in views by over a million viewers.
  • Kenwood Experiences produced the photography, game box design and print advertising.
Insight
Re-introduce the NASCAR videogame brand to an audience where gamers and NASCAR fans intersect.
Strategy
‍Kenwood set the strategy for repositioning the brand - giving it a new look, voice and millennial attitude. 
Creative
Those attributes were the foundation for developing the box art, television commercial and promo videos for the campaign.  The ad proved so popular with Tony Stewart’s sponsor, Bass Pro Shops, they played the spot in their stores, nationwide, as well as during the Daytona 500.  In a perfect meeting of art and commerce, the box cover art was featured in Le Book that same week.
Results
  • 65+ Different publications
  • Posters go up in Los Angeles, San Francisco, New York & Montreal
  • 1,400,000 Impressions
  • 10+ Countries
 
  • Kenwood’s Deep Silver set design for the live stream launch of Homefront results in views by over a million viewers.
  • Kenwood Experiences produced the photography, game box design and print advertising.

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date

December 1, 2016

Title

Nascar 2014

SUMMARY

by

SHARE

project

Nascar 2014

CATEGORY

Digital

CLIENT

Deep Silver

YEAR

2014

NEXT

previous