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Lighting Up Reddit Together

Coming Together at JiveWorld

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December 1, 2016

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JiveWorld 2016

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WHAT WE DID:         
Got XX thousand people talking on SOCIAL SITE. Sparked XX mentions by game bloggers and critics. Generated thousands of pre-orders for the game.
HOW WE DID IT:       
Through focused research and workshops with Jive clients and customers, we distilled the Jive message down to the following: “Work better together.”
We brought this collaborative ethos to life at the 2000-attendee JiveWorld user conference, featuring speakers and performers who are exemplars of collaboratively fueled creativity. A highlight was our human collaboration machine, a sprawling Rube–Goldberg style mechanism that required numerous audience members to work together to make the magic happen.
 The message definitely got through. In fact, it was all people could talk about.
INSIGHT:                   
Jive’s raison d’etre, if you’ll pardon our French, is to facilitate collaboration. And collaboration yields incredible things, no matter what your business or culture.
STRATEGY:                
We wanted to make JiveWorld a living celebration of the power of collaboration—to demonstrate what Jive means by “Work better together.”
CREATIVE:                 
We created real-world, interactive experiences, like a giant Rube Goldberg machine, that required audience members to work together to make amazing things happen. It made for instantly shareable imagery and created a feeling that the entire audience was in on the action together.
RESULTS:                  
Happy Jive users, chatty press, ecstatic clients.
WHAT WE DID:         
Got XX thousand people talking on SOCIAL SITE. Sparked XX mentions by game bloggers and critics. Generated thousands of pre-orders for the game.
HOW WE DID IT:       
Through focused research and workshops with Jive clients and customers, we distilled the Jive message down to the following: “Work better together.”
We brought this collaborative ethos to life at the 2000-attendee JiveWorld user conference, featuring speakers and performers who are exemplars of collaboratively fueled creativity. A highlight was our human collaboration machine, a sprawling Rube–Goldberg style mechanism that required numerous audience members to work together to make the magic happen.
 The message definitely got through. In fact, it was all people could talk about.
INSIGHT:                   
Jive’s raison d’etre, if you’ll pardon our French, is to facilitate collaboration. And collaboration yields incredible things, no matter what your business or culture.
STRATEGY:                
We wanted to make JiveWorld a living celebration of the power of collaboration—to demonstrate what Jive means by “Work better together.”
CREATIVE:                 
We created real-world, interactive experiences, like a giant Rube Goldberg machine, that required audience members to work together to make amazing things happen. It made for instantly shareable imagery and created a feeling that the entire audience was in on the action together.
RESULTS:                  
Happy Jive users, chatty press, ecstatic clients.

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date

December 1, 2016

Title

JiveWorld 2016

SUMMARY

by

SHARE

project

JiveWorld 2016

CATEGORY

Blog

CLIENT

YEAR

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