Digital

Infinite Arms

Makes Gaming Real

date

December 1, 2016

Title

Infinite Arms

SUMMARY

by

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project

Infinite Arms

CATEGORY

Digital

CLIENT

Jumo

YEAR

2013

NEXT

previous

Insight
Infinite Arms makes a games-to-life mobile video game that seamlessly incorporates truly bad-ass action figures and an endless stream of limited edition weapons that wouldn’t feel out of place in a modern art museum. So gamers itchin’ for a fight can engage in heated head-to-head warfare more or less anywhere they can find a decent Internet connection.
Strategy
Everywhere is a potential battlefield. Your dining table, the café down the street, the high school locker room. We wanted to bring the possibilities to life while showing off the beauty of the action figures and weapons.
Creative
Kenwood crafted the logo and brand look from the ground up. We created a dramatic, slightly tongue-in cheek teaser video based on the everywhere-is-a-battlefield concept and set it loose across the Internet. We nudged the bloggers and game critics. We took all available social media avenues by storm.
Results
  • Need Results
 
Insight
Infinite Arms makes a games-to-life mobile video game that seamlessly incorporates truly bad-ass action figures and an endless stream of limited edition weapons that wouldn’t feel out of place in a modern art museum. So gamers itchin’ for a fight can engage in heated head-to-head warfare more or less anywhere they can find a decent Internet connection.
Strategy
Everywhere is a potential battlefield. Your dining table, the café down the street, the high school locker room. We wanted to bring the possibilities to life while showing off the beauty of the action figures and weapons.
Creative
Kenwood crafted the logo and brand look from the ground up. We created a dramatic, slightly tongue-in cheek teaser video based on the everywhere-is-a-battlefield concept and set it loose across the Internet. We nudged the bloggers and game critics. We took all available social media avenues by storm.
Results
  • Need Results
 

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December 1, 2016

Title

Infinite Arms

SUMMARY

by

SHARE

project

Infinite Arms

CATEGORY

Digital

CLIENT

Jumo

YEAR

2013

NEXT

previous