Event

E3 Open Plaza

date

December 1, 2016

Title

E3 Open Plaza

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E3 Open Plaza

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Square Enix

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Standing out in a show like E3, where every booth is bigger, brighter, and more loaded with shiny objects than the next is no easy task. 
The combined 26,000 sq ft. of experiential space designed by Kenwood for video game powerhouses Square Enix and Capcom, however, managed to create a powerful gravitational pull, attracting long lines of gamers and spinning out conversation across the digital universe.
The Square Enix booth was home to twenty demo stations, including those for blockbuster AAA titles Final Fantasy XV and Deus Ex: Mankind Divided. The space featured a live presentation theatre where rotating demos rolled and surprise guests made appearances. A 60-minute trailer loop ran on a massive HD LED screen. Meeting rooms were available within the booth space. And fans everywhere could share in the E3 experience via live streaming of unique content. The net result was one of Square Enix’s best showings ever at E3.
 
@Kenwood_X  #E32016 creates gaming giant @SquareEnix booth!
Crowd at Square Enix Booth
Deus Ex Mankind Divided
Just across the way was the Kenwood-crafted experience for Capcom that turned the typical E3 booth experience outside in.
For the hotly anticipated Resident Evil 7 title, Kenwood recreated the ramshackle house featured in the game, bringing to life the furniture, wall hangings and even the broken windows. Inside were rooms with game demo stations and meeting spaces.
@Kenwood_X  #E32016 re-creates Resident Evil scene from Biohazard @Capcom booth!
Outside the house was another Capcom showstopper. A life-sized inflatable balloon, ripped right from Monster Hunter Generations, hovered high above the booth space and could be seen clear across the E3 floor. Inside the basket of the dirigible was a game demo where attendees could take virtual flight. The Capcom booth was enormously popular, drawing long lines of eager fans throughout the show.
A life-sized inflatable balloon, ripped right from Monster Hunter Generations
By thinking outside the usual boxes and diving a little deeper into the games and our audience, Kenwood was able to help our clients make a monstrous impression in gaming’s biggest show.
Standing out in a show like E3, where every booth is bigger, brighter, and more loaded with shiny objects than the next is no easy task. 
The combined 26,000 sq ft. of experiential space designed by Kenwood for video game powerhouses Square Enix and Capcom, however, managed to create a powerful gravitational pull, attracting long lines of gamers and spinning out conversation across the digital universe.
The Square Enix booth was home to twenty demo stations, including those for blockbuster AAA titles Final Fantasy XV and Deus Ex: Mankind Divided. The space featured a live presentation theatre where rotating demos rolled and surprise guests made appearances. A 60-minute trailer loop ran on a massive HD LED screen. Meeting rooms were available within the booth space. And fans everywhere could share in the E3 experience via live streaming of unique content. The net result was one of Square Enix’s best showings ever at E3.
 
@Kenwood_X  #E32016 creates gaming giant @SquareEnix booth!
Crowd at Square Enix Booth
Deus Ex Mankind Divided
Just across the way was the Kenwood-crafted experience for Capcom that turned the typical E3 booth experience outside in.
For the hotly anticipated Resident Evil 7 title, Kenwood recreated the ramshackle house featured in the game, bringing to life the furniture, wall hangings and even the broken windows. Inside were rooms with game demo stations and meeting spaces.
@Kenwood_X  #E32016 re-creates Resident Evil scene from Biohazard @Capcom booth!
Outside the house was another Capcom showstopper. A life-sized inflatable balloon, ripped right from Monster Hunter Generations, hovered high above the booth space and could be seen clear across the E3 floor. Inside the basket of the dirigible was a game demo where attendees could take virtual flight. The Capcom booth was enormously popular, drawing long lines of eager fans throughout the show.
A life-sized inflatable balloon, ripped right from Monster Hunter Generations
By thinking outside the usual boxes and diving a little deeper into the games and our audience, Kenwood was able to help our clients make a monstrous impression in gaming’s biggest show.

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date

December 1, 2016

Title

E3 Open Plaza

SUMMARY

by

SHARE

project

E3 Open Plaza

CATEGORY

Event

CLIENT

Square Enix

YEAR

NEXT

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