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Game Marketing Awards

July 5, 2016

Acclaimed Agency Brings Deus Ex: Mankind Divided to Life in Real World Using Wild Postings and Viral Videos

Kenwood Experiences wins Silver Game Marketing Awards (“GMA”) for Standout Outdoor Advertising for its work on Deus Ex: Mankind Divided.

Kenwood Experiences, an award-winning experiential marketing agency in San Francisco, CA, has Won the Sliver in this year's Game Marketing Awards (“GMA”) for Standout Outdoor Advertising for Deus Ex: Mankind Divided. The GMAs are put on by PromaxBDA and are the gaming industry¹s premier awards showcase. Winners were announced on May 24, 2016.
For Deus Ex: Mankind Divided, Kenwood Experiences kicked off the first phase of the pre-release marketing with a striking out-of-home campaign that brought the world of the game to life and created a personal connection to the consumer. Innocent, Norman Rockwell-esque images were juxtaposed with threatening glimpses of augmented people to mimic fear-mongering propaganda from a totalitarian government. The intriguing and provocative wild postings generated global buzz and over 1.4 million impressions, resulting in the GMA short list for Standout Outdoor Advertising and Best Key Art.
"The end result was better than expected and everyone is thrilled with the result of the successful campaign,” commented Michael Bannon, Director of Creative Services at Square Enix America.
“We are honored to be recognized by the GMAs,” notes Daniel Pinkham, Kenwood¹s President. “We work extraordinarily hard to deliver innovative, groundbreaking marketing experiences. These award recognitions validate our strategies and we are humbled to be a part of an elite group of nominated agencies.”
Beyond the award-winning outdoor advertising, a second phase of the Aug Aware campaign went into gear this summer with the release of two “click-bait” videos. This series of live-action videos showed how the augmented are a menace to society in two strikingly different scenarios. One involved an augmented arm malfunctioning in a liquor store, resulting in mayhem and damage and the second featured a violent exchange between a human and an “aug.”  Both videos were designed to drive people to the AugAware.org website.
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Kenwood Experiences is an award-winning experiential marketing agency that creates branded experiences to build customer loyalty and drive business success. With a deep belief that experiences speak much more powerfully than words, the agency delivers the right value at the right time through the customer journey, segmented and personalized across all mediums and channels. As Kenwood fosters the conversation, meaningful connections are cultivated and brand loyalty grows. Current clients include Capcom, Google, Docker, Jive Software, VMware, Square Enix, Amgen, GungHo Entertainment, HP, McKesson, Microsoft and more. 
Contact 
Jeannine Jacobi
(323) 903-7063
jeannine@freshpr.net

Kenwood wins silver

July 4, 2016

Acclaimed Agency Brings Deus Ex: Mankind Divided to Life in Real World Using Wild Postings and Viral Videos

Kenwood Experiences has Won the Sliver in this year's Game Marketing Awards for Standout Outdoor Advertising for Deus Ex: Mankind Divided.

Kenwood Experiences, an award-winning experiential marketing agency in San Francisco, CA, has Won the Sliver in this year's Game Marketing Awards (“GMA”) for Standout Outdoor Advertising for Deus Ex: Mankind Divided. The GMAs are put on by PromaxBDA and are the gaming industry¹s premier awards showcase. Winners were announced on May 24, 2016.
For Deus Ex: Mankind Divided, Kenwood Experiences kicked off the first phase of the pre-release marketing with a striking out-of-home campaign that brought the world of the game to life and created a personal connection to the consumer. Innocent, Norman Rockwell-esque images were juxtaposed with threatening glimpses of augmented people to mimic fear-mongering propaganda from a totalitarian government. The intriguing and provocative wild postings generated global buzz and over 1.4 million impressions, resulting in the GMA short list for Standout Outdoor Advertising and Best Key Art.
"The end result was better than expected and everyone is thrilled with the result of the successful campaign,” commented Michael Bannon, Director of Creative Services at Square Enix America.
“We are honored to be recognized by the GMAs,” notes Daniel Pinkham, Kenwood¹s President. “We work extraordinarily hard to deliver innovative, groundbreaking marketing experiences. These award recognitions validate our strategies and we are humbled to be a part of an elite group of nominated agencies.”
Beyond the award-winning outdoor advertising, a second phase of the Aug Aware campaign went into gear this summer with the release of two “click-bait” videos. This series of live-action videos showed how the augmented are a menace to society in two strikingly different scenarios. One involved an augmented arm malfunctioning in a liquor store, resulting in mayhem and damage and the second featured a violent exchange between a human and an “aug.”  Both videos were designed to drive people to the AugAware.org website.
-
Kenwood Experiences is an award-winning experiential marketing agency that creates branded experiences to build customer loyalty and drive business success. With a deep belief that experiences speak much more powerfully than words, the agency delivers the right value at the right time through the customer journey, segmented and personalized across all mediums and channels. As Kenwood fosters the conversation, meaningful connections are cultivated and brand loyalty grows. Current clients include Capcom, Google, Docker, Jive Software, VMware, Square Enix, Amgen, GungHo Entertainment, HP, McKesson, Microsoft and more. 
Contact 
Jeannine Jacobi
(323) 903-7063
jeannine@freshpr.net

New Era for SF Agency

July 2, 2016

Demand for Branded Experiences

Brands can't afford to just talk at consumers. They need to engage them in a ongoing conversation, which means changing the rules.

Demand for Branded Experiences Opens New Era for SF Agency

"Conversation is the new brand currency," asserts Kenwood Experiences president Daniel Pinkham. "Brands can't afford to just talk at consumers. They need to engage them in a personal, ongoing conversation, which means changing the rules of engagement."

In a nod to this shifting reality, The Kenwood Group in San Francisco has reorganized, adding new people and capabilities, and rebranded to become Kenwood Experiences.

Says CEO Christina Crowley, "Over 30 years, Kenwood built its reputation as a highly creative agency." Explaining the shift to a comprehensive, brand experience agency, Crowley says, "Recently we took a step back, looked critically at the marketplace, and saw a huge need for more targeted, personalized, and multi-channel approaches to engaging with customers. Traditional agencies aren't structured to think this way. For us, it plays right to our strengths. So we've invested in new staff and expertise to seize this opportunity."

Kenwood's rebrand is indeed substantial. The agency has built a highly capable executive team and brought in new talent across a range of disciplines.

Brand strategist Nico van Praag is now Chief Strategy Officer. Nico's resume includes notable branding work at agencies such as Sterling Brands, Venables Bell, Goodby Silverstein & Partners and AKQA, developing strategy for marquee clients including Audi, Xbox, Nike and Visa. "You can't create impactful creative experiences without laying the strategic foundation," says van Praag. "If you're not advancing a clear, relevant brand message, you're just throwing money away."

Jim Samalis, Executive Creative Director, brings wide-ranging experience including creative leadership assignments for advertising and communication agencies as well as an ECD role for the Robin Hood Foundation in New York. "My goal has been to build a creative team of talented individuals with incredibly diverse creative backgrounds. Kenwood can now develop great creative in a variety of media and expand our live events expertise into new realms."

A dedicated and bigger Client Services department is led by Peter Weiss, who brings more than 25 years of experience at Grey, Havas and other notable agencies. Among the many B2B and B2C accounts he has overseen globally are P&G, Dell, Agilent, Mattel, Glaxo SmithKline, and American Express.

Director of Production, John Emmaneel, brings extensive brand marketing experience to Kenwood. Building on the talent of staffers who helped build the agency's reputation, John has added new talent and expertise to the production department.

"As a result of all these changes," says agency president Pinkham, "look for groundbreaking brand experiences coming from Kenwood across a range of verticals; work that spans traditional, live, and digital channels to trigger ongoing conversations with consumers."

About Kenwood Experiences
Kenwood Experiences is a brand experience agency founded over 30 years ago in San Francisco. The agency architects and creates highly creative brand experiences of every size and shape, ranging from live events to video to digital campaigns. Current clients include Amgen, Bazaarvoice, Blue Coat, Castlight Health, EMC, Hewlett-Packard, Jive Software, Square Enix, and more. Find out more about us on www.kenwoodx.com.